Jenny Craig (born Genevieve Guidroz in 1932 in Berwick, Louisiana) is an American weight loss guru and founder of Jenny Craig, Inc.
Raised in New Orleans, Genevieve Guidroz married Australian Sidney H. Craig. Although neither had formal training in nutrition or exercise, Mrs Craig developed a weight loss regimen, after working for Nutrisystem for some time, that led to her creating a weight-loss company in the mid-1980s with her husband. Their company was one of the pioneers in transforming weight loss into a booming industry. In 1983, she started her first commercial weight loss program in Australia. The success of their program inspired the couple to expand to the huge American market in 1985 where they established headquarters in La Jolla, California, and eventually added weight loss centers in Canada, Puerto Rico and New Zealand.
The couple sold the majority of their interests in Jenny Craig, Inc., in 2002 to ACI Capital, a New York-based private investment firm, and MidOcean Partners, a New York and London-based private investment firm.
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